Case Studies That Clients Actually Read

Turn proof into persuasion

Why structure wins:
Busy buyers skim, not study, so a predictable arc helps them grasp value fast and decide whether to dig in. The sequence of situation, stakes, intervention, evidence, and outcome mirrors how decision-makers think: what was going on, why it mattered, what you did, what proved it worked, and what changed. Aligning your write-up to this mental model reduces cognitive load and increases completion rates because readers know exactly where to find what they care about.

Situation and stakes:
Open with one paragraph that names the organization, the audience or market context, and the friction blocking progress. Then sharpen the stakes by quantifying what inaction costs (missed revenue, wasted time, stalled launches, or reputational risk). This contrast turns a generic backstory into a compelling “must-solve” problem and sets up your solution as necessary, not optional.

Intervention and evidence:
Describe the intervention as 3–5 specific moves, not a vague bundle of services. Plain language beats jargon: what you changed, built, automated, or removed. Immediately pair each move with evidence (before/after snapshots, time-to-impact, and one credible metric per claim). Screenshots, timeline markers, and a short client quote about the turning point (not generic praise) reinforce believability without bloating the page.

Outcome that invites action:
Close with the durable outcome: the business capability your work unlocked and what it enables next, not just a stack of numbers. Add a single sentence on “what we’d do next quarter” to signal momentum, then a focused CTA tied to the same problem pattern (e.g., “Have the same lead quality drop-off between MQL and SQL? Let’s audit your handoff in 10 minutes.”). Keep the entire case to 600–900 words so prospects finish it on mobile and still want to talk.