Demystify the Law: From Legalese to Human-Centered

Clarity Over Complexity: Law Made Simple

Legal language (“legalese”) is notorious for confusing, overwhelming, and even alienating the very people it’s supposed to help. At AC Creative Collective, we believe that clarity in legal copy isn’t just possible, it’s essential. By rewriting practice area descriptions and FAQ sections in plain language, law firms can better serve clients and empower them to participate and make informed decisions.

Let’s see the difference. Consider this before-and-after example for a family law practice:

• Original: “Our attorneys represent clients in matters pertaining to the dissolution of marriage, equitable distribution of assets, and custody arrangements in accordance with state statutes.”

• Plain-English Rewrite: “We guide you through divorce, help divide property fairly, and support you in creating the best possible plan for child custody.”
  This approach makes the information more approachable and encourages potential clients to engage, ask questions, and trust your expertise.

FAQs also benefit from this transformation. Instead of asking, “Do I need legal representation to commence litigation?”, rephrase as, “Should I get a lawyer before starting a lawsuit?” Through regular practice of rewriting jargon-heavy questions and answers, your firm demonstrates empathy, accessibility, and a welcoming attitude to all visitors, regardless of their legal background.

Plain language doesn’t diminish your expertise; it amplifies it by putting clients at ease and showing your commitment to transparency. In a field where trust is everything, a human-centered approach to law copy sets your firm apart.

This month, try revising just one web page or brochure using plain language and note how your clients respond. You might be surprised by their appreciation and engagement.