Sisters, Strategy, and Storytelling: Building a Purpose-Driven Business Together
In this episode of The Charlotte Ledger Podcast, sisters and business partners Amoura and Avery Carter, founders of AC Creative Collective, share their journey of entrepreneurship, family collaboration, and building a company that helps businesses thrive through marketing and learning strategies. They reflect on their personal career paths, what inspired them to start their own venture, and how their complementary skills, Amoura’s organizational leadership and Avery’s creative expertise have been key to their success.
The conversation explores the importance of consistent, authentic marketing and proactive learning and development as essential tools for sustainable growth. Amoura and Avery offer practical insights on navigating business transitions, improving team meetings, and building trust with your audience over time. Their story highlights the power of aligning strategy with genuine connection, and the unique dynamic of working with someone you’ve known your whole life.